In January 2016,
After sliding on the turf, Lingard simultaneously dropped his head while raising his arm and elbow. A lot of fans ignorant of the latest fad in Atlanta trap music were puzzled about Lingards celebration. After a few Google searches the word
Lingard would go on to dab some more in the summer that can best be described as the Hip Hop invasion of football.
Neymar Jr, Brazilian football god and a member of the defence destroying Barcelona attacking trinity perfectly christened MSNhung out with before having an Olympic gold medal dangling from his neck.
Football for all of its worldwide popularity has been conservative and resisted influence from outside. Hip-Hop culture has dominated almost every facet of life on a global scale (Obama in 2013 stepped out to the White House Correspondents' Dinner to DJ Khaled's 'All I Do Is Win') but football has resisted its overtures.
Apart from US rappers rocking football jerseys and Drake name checking Mario Balotelli in one of his songs, the worlds of football and Hip-Hop haven't collided, well until now.
The biggest evidence that football is falling for Hip-Hop came during the transfer of Paul Pogba from Juventus to Manchester United. This summer Pogba moved back to his former stomping grounds for the sum of £89m, making him the most expensive football player in the world.
A transfer of such magnitude wouldn't be announced with a boring tweet and a player holding a jersey in front of a backdrop. Pogba's prodigal return was announced in a brash, confident and entertaining manner, all qualities of Hip-Hop music.
UK Grime rapper Stormzy did the honours by releasing a music video in collaboration with Adidas. In the video shared on Twitter, it shows Paul Pogba dancing. The lanky black player dabbed, did the Harlem Shake, Hotline Bling (that was brought into the world of football by Antoine Griezmann in Euro 2016), and the Milly Rock as the world reverberated. Hip-Hop had finally invaded football.
When Pogba, who had been stunning Italians with his Hip Hop dance moves on the pitch, made his (second) debut for Man Utd, he couldn't but help show how cool he is.
Handshake routines are not new to Hip-Hop lovers. It's a way of identifying who is hip to your culture. After playing against Southampton, Pogba's handshake with Eric Bailly was caught and tweeted around the world. The complex handshake made up of complex moves hypnotized an audience that wasn't really aware of black culture.
After the match, Pogba and US basketball star James Harden chopped it up in the dressing room. It would take a while before we see a Hip-Hop mogul buy a professional football team, but this summer has proven that Hip-Hop is a powerful and dominating culture. It will only take time.