Digital Culture Meets Tradition: How Ojude Oba lives online

Ojude Oba, a traditional festival held yearly in Ijebu Ode, Ogun State, has gained ample momentum on social media, with videos and images depicting its elegance on favourite apps and platforms youths frequent.

That is thanks to the hard work and commitment of digital natives who thrive off quickwitted and savvy content creation and distribution on platforms like TikTok, Instagram, and X.

Prominent news media bodies have also contributed to amplifying the festival's digital presence through real-time storytelling and reportage.

READ ALSO: Inside Ojude Oba: The festival that bridges royalty, faith, and fashion

In view of the declining attention span of netizens in today's fast-paced digital technology, the swift distribution of multimedia assets has unfailingly captured the interest of fun-seeking individuals looking for entertaining content to divert themselves online.

READ ALSO: Beyond the Horses: The symbolism behind Ojude Oba’s equestrian parade

With celebrities and notable figures also in attendance, Pulse Nigeria amassed over two million views across TikTok and Instagram in just 72 hours of posting an Instagram Reel and a TikTok video featuring the popular stars sighted.

On top of that, Ojude Oba has a dedicated Instagram page, @ojudeobaonline, showcasing the allure of the festival's rich cultural heritage to a global audience.

Influencers were not left out of the frenzy. They increased the reach of the conversation with posts about the best-dressed and standout personalities at the event.

Some of them also shared their personal opinions about the festival, creating room for prolonged conversations about the event in general and pushing it further up the trends table.

READ ALSO: Style & Prestige: How Ojude Oba became Nigeria’s biggest cultural fashion runway

One thing is for sure: Ojude Oba's online presence is solid, marking a new turn in the preservation of tradition.

READ ALSO: Ojude Oba Through the Lens of the Youth: How a traditional festival remains relevant