Anything can go viral on social media — if it is amusing, fascinating or absurd enough. In the case of Ojude Oba, its virality substance is its originality and superb aesthetics.
The Ojude Oba festival, traditionally meant to honour the king of Ijebuland (the Awujale), has recently found itself the topic of discussion on social media because of its display of colourful cultural brilliance that is not only fascinating but also recherché.
The growing trend of sampling and reimagination creates a rare moment for appreciating Nigerian music's rich history and the invaluable role of veteran stars who are finally getting their flowers.
Before phones, iPads, PlayStations, and TikTok filters took over, childhood in Nigeria was a lively mix of dusty feet, sweaty foreheads, uncontrollable laughter, and kuli kuli eating & sharing.
The growing disconnect between female stars and the mass market is robbing this arm of the industry of a much-needed voice at the lowest level of mass consumption.
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
