Agency spreads nationwide operations with N300m investments

One of the top integrated marketing agencies, Oracle Experience, has made an investment of N300 million in human capacity development, new equipment across the countr.

The agency, NAN reports, has also made investments in regional operation upgrade, new Technovation drive.

Oracle agency has established the first Consumers Engagement Centre (CEC), which is an intelligence gathering and sharing Portal unit.

In a statement obtained by the agency put part of the N300 million on Mobile solutions technology, lights, effects, rigging, sound , Light-Emitting Diode (LED screens and the CEC portal

According to the agency, the investment in Mobile solutions using geo tagging system will make Nigeria operations becomes easy to monitor real-time.

“This technology helps agency put forward its transparency pledge of openness and partnership. With the set up base stations, Nigeria becomes a little village when we are on the field operations and monitored in partnership with the client.”

speaking on the investment, Dr. Felix King, chief executive officer of the agency said the application will help to authenticate field operations. With the system, we are able to verify field activities from our base station in Lagos. He further said that “the mobile solutions will help client increase field productivity and speed to market. With the system , it is easy for our client to measure productivity, POP compliance and shelf health, standardization, enforce adherence , yet flexible . the technology enables field force to capture data at source and field force activities visible in real-time.”

"The App is developed by South African top agency. With 7 regional operations, we have now increased regional operations to 12 functional local area operations.

"Apart from that, the regional expansion will support the agency to further deepen experience, while addressing the logistics nightmare that sometimes come with operating in dynamic environments you will find in a complex country like Nigeria,” Dr. King stated.

In order to up its ante and good experiences at activations and events, the agency invested heavily to upgrade it’s inventory on working toys.

These equipments covers; Scenic technology , lighting technology, audio technology, video technology, rigging technology and automation technology and LED video technology. Our upgrade will enable agency the highest level of creative technology options, using advanced widely used technology.

Besides, other investments, Oracle Agency added three hundred and sixty (360) cameras and video photo booth for event attendees sensory engagement.

Speaking on the pressure that comes with the agency dominance, the chief executive officer said, the investment is a strategic move to remain miles ahead of competition.