Tinie Tempah debuts his collection titled '7 Day Till Lagos' with new streetwear label What We Wear and we can't get over how cool it is.
The rapper recently unveiled his clothing collection 'What We Wear' at Arise Fashion Week and it was spectacular.
Models Imaan Hammam and Adonis Bosso headed down the runway in Tinie's streetwear creations. Now, the rapper debuts the cool lookbook for the label shot in the streets of Lagos.
Tinie Tempah is undeniably one of Britain's most stylish celebrities. And unlike many famous men you see on the red carpet, Britain’s biggest rapper has not earned this reputation by always relying on a stylist. This is a man who clearly loves clothes and cares about what he wears.
So it comes as no surprise that he would eventually go into the world of fashion design himself. His label WW. WEAR (What We Wear) describes itself as:
A London based contemporary brand inspired by the wardrobe of the modern man. Incorporating timeless British style with modernity, redefining the traditional sports silhouettes. Functionality and simplicity is the WWW aesthetic with a focus on fabric, silhouette and colour.
The impossibly cool collection titled '7 Days Till Lagos', features model of the moment, Victor Ndigwe who won Elite Model Look in 2014. Victor, who has worked with brands including Balmain, Kenzo and Versace, poses in various locations around Lagos wearing Tinie's label.
The collection is photographed by Baingor Joiner, a 24 year-old model, photographer, videographer, writer and DJ, popularly known as @bailikedubai on Instagram. A graduate of UCL, he has been collaborating with the WAFFLESNCREAM collective since 2013 and is a regular on the Lagos creative scene.
Tinie Tempah's debut collection has been received very well by the fashion crowd and we cannot wait to see what he produces next. The affordable and stylish streetwear label answers all our fashion prayers for a cool, accessible and exciting new brand.