P.O.C goes unconventional for ‘Essentials’ S/S ’17 collection campaign

olamide olarewaju

July 26, 2016 2:41 PM

Taking on more colours and fluid lines, POC Clothing unveils 'Essentials' S/S 2017 collection with unique campaign.

Taking on more colours and fluid lines, P.O.C unveils 'Essentials' S/S 2017 collection with unique campaign.

ALSO READ:Emerging menswear brand POC makes runway debut at the event

With the brand's creative director Papa Omisore as muse for the minimalist collection, the collection presents functional, clean& crisp and taste modern looks for the modern day stylish one.

The fast rising fashion brand made a debut at the Heineken Lagos Fashion & Design Week with the 'Zebra' collection with the brand's signature black and white hues which was kicked up a notch in the new 'Essentials' collection that saw more hues including teal green, camel, navy blue and brown.

ALSO READ:Papa Omisore launches POC "Alter Ego" collection

Taking on an 'hippy' trend, P.O.C brought back the flared pants for men in rich, functional and fluid designs paired with tops as offerings in the latest collection stepping way out of the norm!

The brand delivers refreshing new designs, while maintaining his brand’s fluid and laidback appeal with the vibrant and colorful ‘Essentials’ collection.

"Everything from the intricate mix of art and functionality to P.O.C deliberately opting for a campaign shoot, instead of a look book, featuring the original P.O.C man, Omisore, instead of professional models, is to show the everyday Nigerian man how he too can wear P.O.C on a daily basis" the brand's creative director Papa Omisore revealed why he was his own muse.

ALSO READ:People Of Colour unveils S/S 2015 'Paint' collection

"It was important to Omisore to portray his connection and relationship with the pieces, from conception to final execution, in the campaign. P.O.C’s ‘Essentials’ collection is not just stylish and eye catching; it is also diverse, casual and necessary for the Nigerian man’s wardrobe" Omisore finished.

The pieces are functional, modern, refreshing, unconventional and definitely out there for the modern stylish muse.

Take a look at the offerings off the collection.

Credits:

Photography -@lakinogunbanwo

Creative Direction -@ifeanyinwune @papaomisore @p.o.c_lagos

olamide olarewaju