The annual fashion week is set to make the new edition an unforgettable one while staying true to African roots starting with the change in the venue for this year's edition. Themed ‘Celebrating the Vibrant Pulse of Africa’ the 2017 edition will be different.
"Africa Fashion Week Nigeria (AFWN) staying true to its African heritage in conjunction with Lagos State Government, will be holding the 2017 edition on the 3rd & 4th of June at the Nigeria’s iconic venue – The National Arts Theatre Lagos, where Africa’s culture was showcased in all its grandeur and splendour 40 years ago when Nigeria hosted the World Black and African Festival of Arts and Culture (FESTAC 77) .
This new location fulfills the much desired goal to host a Fashion Week in a location that is true representation of our continent. The AFWNigeria 2017 theme ‘Celebrating the Vibrant Pulse of Africa’, dedicated to Africa’s colourful and rich heritage, is aimed at bringing spunk and new energy to style and fashion across the continent.
The exciting venue for the 2017 edition, dubbed ‘the powerhouse of AFWN’, has been tried and tested from the resounding success of the first ever iconic catwalk shows held in April. The Theater space offers the freedom and flexibility to transform it to the required aesthetics required. The facilities available can be compared to any like facility across the globe " the AFWN team revealed in a statement.
The "long term growth of the fashion industry is grounded on developing initiatives to ensure that the Nigeria remains the centre of fashion and a leader at the forefront of creativity, style, and innovation which is why the best of Africa’s emerging and established fashion talents will be showcasing at this historic monument to reflect the dynamism of African fashion and a reflection of our roots" founder of AFWNRonke Ademiluyi also reveals about the event.
“The use of an iconic monument like the National Theater as the venue for a fashion show, is a welcome innovative idea and is in line with the State’s drive to promote the tourism, entertainment and the creative arts industry. This move by Africa Fashion Week will generate positive interest in one of the most important iconic locations in Lagos state.” Honourable Adebimpe Akinsola, the Acting commissioner for Culture, Arts & Tourism revealed recently.
Commissioned in 1976 in preparation for the World Black and African Festival of Arts and Culture (FESTAC 77) in 1977, the National theater, was designed and constructed by Bulgarian construction company Technoexportsroy. Its design bears a close resemblance to the Palace of Culture and Sports in Varna, Bulgaria, though the National Arts Theater is much bigger. Its exterior is shaped like a military hat and it has a 5,000-seater Main Hall with a collapsible stage, and two capacity cinema halls, all of which are equipped with facilities for simultaneous translation of over 20 languages among other facilities.
This architectural masterpiece is called “the culture house”, represents one of the great symbols in Nigeria arts and culture. Spanning an area of about 23,000 square meters and standing well over 31 meters tall, the multipurpose National Theater was established for the preservation, presentation and promotion of Arts and Culture in Nigeria. The theater was purpose built to allow for flexibility of use of both its internal and external facilities. The daring move to the mainland sees AFWNigeria increasing its footprint across the capital and marks the next stage in the evolution of the annual event and the fashion industry in Nigeria.
“The decision to host this year’s fashion week at this iconic location is a conscious effort to take our guest on a nostalgic journey of the best of the past and vibrant pulse of the future by using this venue as a point of reference. Recall that this is same location that hosted the continent 40 years ago to FESTAC 77, a spectacular event that is yet to be rivaled in the continent to date” Aiki Odiawa Chief Operating Officer of AFWN also shared.
"This year’s event promises to be something like never seen before in Nigeria" the show producer Bayo Haastrup hinted.
Established in 2014, a sister event to AFWLondon, Africa Fashion week Nigeria (AFWNigeria) is a socio-cultural enterprise focused on embracing and projecting the diversity of our rich heritage. AFWNigeria provides a platform that sets meaningful foundation for established and emerging brands to project them onto the global stage. Our scope of work is not limited to projection of the fashion industry, but also, using a holistic approach which includes the socio-economic development march of Nigeria and Africa at large, through training, empowering participants, creating job opportunities and expanding the fashion industry in Africa.
Since our inaugural AFWNigeria show in 2014, we have hosted 3 internationally acclaimed catwalk events in Nigeria, showcasing over 200 designers across the continent. We attract an average of 40,000 visitors (buyers, retailers and other industry participants). We are proud of our uniquely crafted open-to-the-public events which create an interactive atmosphere and bridge the gap between participants, attendees and the general public.