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Cadbury Nigeria rewards Bourn Factor Season 5 winners

#FeatureByCadbury

L-R: Brand Manager, Cocoa beverages, Cadbury Ghana Plc, Godfred Mawugbe; Head of Marketing for Cadbury West Africa, Morolake Emokpaire; Brand Manager, Beverages and Biscuits, Cadbury Nigeria Plc, Michael Boateng; Representatives of Good Fortune School from Ibadan, Oyo State, Winner of Bournfactor; Managing Director of Cadbury West Africa, Oyeyimika Adeboye; Category Manager Beverages and Biscuits, Cadbury Nigeria Plc, at Cadbury’s Headquarters in Lagos.

After an exhilarating competition that drew participants from schools across the nation competing for the coveted ₦4 million grand prizes, the winners were unveiled during a media parley held at the Company's headquarters in Lagos on Monday.

Good Fortune School from Ibadan, Oyo State emerged as the grand prize winner, while Beautiful and Brilliant Children’s School from Warri, Delta State, and D-Light Schools, Ilorin, Kwara State, came second and third, winning prizes of ₦4 million, ₦3 million and ₦2 million respectively.

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During the awards ceremony, Oyeyimika Adeboye, Managing Director of Cadbury West Africa, reaffirmed the brand's commitment to nurturing talent and fostering the growth of children.

“Our brand holds a special place in the hearts of children, as I too cherished Bournvita during my childhood,” she said. “Our carefully selected ingredients are formulated to boost children’s growth, while the initiative promotes wellbeing and development, in partnership with educators.”

The Bourn Factor Competition is open to primary schools nationwide and invites participation by collecting empty sachets and jars of Bournvita to earn points. Qualified schools then submit a five-minute video showcasing their students' talents. The top five schools are rewarded with a sponsored end-of-year party, courtesy of Bournvita, with children from a chosen orphanage in attendance.

Winners lauded Bournvita's efforts in nurturing the talents and development of children, while Cadbury Nigeria continues to invest in initiatives that foster the holistic growth of the Nigerian child, bridging creativity and inspiration to enrich their lives in collaboration with parents and communities.

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Morolake Emokpaire, Head of Marketing for Cadbury West Africa, emphasized the Company’s dedication to societal impact, stating, "We are guided by a social mission philosophy, believing that our brands must not only generate profits, but also positively impact the lives of consumers and children. The Bourn Factor programme exemplifies this mission for the Bournvita brand."

In addition to the Bourn Factor Talent Hunt Competition, Bournvita has initiated other impactful social programmes such as Bournvita School Programme, and Cadbury Bournvita Tech Boot Camp, all aimed at empowering Nigerian youth. Bournvita is also proudly endorsed by the Nutrition Society of Nigeria (NSN), further cementing its commitment to promoting health and well-being in the community.

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

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Cadbury Nigeria Plc (CNP), a publicly quoted company, is the pioneer cocoa beverage manufacturer offering some of the most loved brands in the country. Cadbury Nigeria is a 74.97%-owned subsidiary of Mondelēz International, a global snacking powerhouse with an unrivalled portfolio of brands. The remaining 25.03% of shares are held by a diverse group of indigenous, individual and institutional investors. A front-runner in beverages, confectionery and gum, Cadbury Nigeria’s quality products--Bournvita, Hot Chocolate 3 in 1, TomTom, Buttermint, and Clorets--are market leaders in their respective consumer segments. For more information, visit www.cadburynigeria.com or www.mondelezinternational.com/About/Nigeria

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