Skincare and beauty giant; Elizabeth Arden has signed Model; Behati Prinsloo as the new face of a brand new fragrance coming from Juicy Couture later this year.

Prinsloo who is married to Maroon 5 singer; Adam Levine will front the campaign for the fragrance set to be revealed in July.

Elizabeth Arden who owns Juicy Couture's fragrance license revealed they chose Prinsloo because she "is a dynamic woman with global appeal".

According to a statement released to WWD by Robin Mason, senior vice president of global marketing at Elizabeth Arden, the brand stated, “The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand".