Life’s Good: LG’s promise of a better life through quality products

In a bid to continuously innovate and maintain its market leadership in an ever-evolving industry, leading consumer electronics and home appliance brand, LG has unveiled its new brand identity built around the slogan “Life’s Good”.

The LG Brand and Visual Identity unveiling event which had in attendance top staff of LG Nigeria as well as distinguished personalities and leading members of the LG Insider Community was graced by LG’s Brand Ambassador and multi-award-winning actor, Rita Dominic.

Mr Hari Elluru - Welcome Address Pulse Nigeria

Mr'Elluru and Rita Dominic Pulse Nigeria

In his Welcome Address, LG’s Head of Corporate Marketing, Mr. Hari Elluru commended LG customers especially within the LG Insider Community for their brand loyalty and continuous engagement and referral of the LG brand to their network.

Mr Paul MBA - Brand Identity Presentation Pulse Nigeria

Dr Janet Adetu - Keynote Speech Pulse Nigeria

As a value-adding event, guests at the LG Brand and Visual Identity unveiling event got the opportunity of a live session with leading Etiquette Coach, Dr Janet Adetu who delivered a keynote speech on, “How Personal Branding and Executive Presence Drives Innovation”.

LG Brand Ambassador, Rita Dominic who has over the years of her engagement with the brand added value to the brand with sizeable contributions to its growth in the Nigerian market. Pulse Nigeria

A major highlight of the event was the celebration of the LG Brand Ambassador, Rita Dominic who has over the years of her engagement with the brand added value to the brand with sizeable contributions to its growth in the Nigerian market. In an emotional moment of the evening, she was presented with a pencil art portrait in appreciation for her work in impacting the LG brand.

Dance Performance Pulse Nigeria

The LG Brand and Visual Identity unveiling event which had in attendance top staff of LG Nigeria as well as distinguished personalities and leading members of the LG Insider Community Pulse Nigeria

It was not all talk, as with LG, there’s always something to be won by guests. A mini-raffle draw was conducted, and three lucky winners went home with LG Microwave ovens and an LG Refrigerator. The day was then rounded off with guests being treated to choice meals, good music, and a gift bag.

A mini-raffle draw was conducted, and three lucky winners went home with LG Microwave ovens and an LG Refrigerator Pulse Nigeria

Indeed with the New Brand Identity, LG has put the meaning into “Life’s Good” and is set to activate “Better Life” for its customers through – Uncompromising quality, human-centred innovation and Warmth to power a smile.

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