These Itel Phones Are Flying Off the Shelves in Nigeria—Here’s Why

With the recent unveiling of Priscilla Ojo Mkambala and social media sensation Peller as Itel’s new brand ambassadors, the stage is set for Nigeria’s most exciting Itel smartphone season yet. This buzz surrounds the expansion of their entry-level smartphone offerings with the launch of two key models: the A90 and the Itel CITY 100.  

The Itel A90 boasts a robust IP54-rated powerhouse with a 5,000 mAh battery and Aivana 2.0 AI Assistant. The CITY 100 has a sleek 7.65 mm design, IP64 durability, “DeepSeek” AI personalisation, and a Gen Z-approved aesthetic. But beyond these stars of the moment, its best-sellers continue to shine, as the A50 and A90 series dominate the under ₦100k segment. 

Itel’s best-selling phones offer: 

• competitive pricing, 

• stellar AI-driven features, 

• displays ranging from 6.6 to 6.7 inches, 

• batteries from 5,000 mAh to 7,400 mAh, 

• RAM choices of 2 GB up to 8 GB, and 

• designs that resonate with everyday Nigerians, 

These phones are perfect for: 

• first-time smartphone buyers, 

• social media enthusiasts, 

• heavy callers, and 

• mobile gamers in Nigeria.

Here's a highlight showing how each phone performs in real-world use, its specs, and where to buy them at the best prices.

The Itel A50 comes with 4GB of RAM, which can be virtually expanded by an additional 4GB using its Memory Fusion technology. This allows you to switch between apps and multitask without hassle. With a 6.6-inch HD+ display and a 90% screen-to-body ratio, you get an almost-realistic viewing experience, making it ideal for watching videos, browsing the web, and playing games.

With its 8 MP rear camera, the Itel A50 captures shareable photos perfect for social media, appealing especially to students and those new to smartphones. Security is enhanced with both facial recognition and a convenient side-mounted fingerprint sensor, offering quick and secure access. The multi-band 4G ensures faster downloads and more stable internet for browsing, streaming, and online gaming.

 Price: ₦99,000 Where to Buy: Shop Pointek.

Built for marathon users, the P40 boasts a 6,000mAh battery with 18W fast-charge support, easily outlasting many rivals in the less than ₦ 100,000 smartphone bracket. The P40 smoothly handles your daily phone activities, including gaming, with its processor, 4 GB of RAM, an additional 4 GB of virtual memory, and 64 GB of storage. It also features two rear cameras, including an 8-megapixel camera and an AI-powered lens, for taking quick photos. 

The device supports dual Nano-SIMs with 4G LTE connectivity, ensuring faster internet browsing and streaming experiences. This is particularly beneficial for users who manage multiple lines or networks. The Itel P40 includes facial recognition and a fingerprint sensor for added security. 

Price: ₦68,500. Where to Buy: Shop Zero Store.

The Itel P65 aims to deliver a smooth and satisfying smartphone experience that feels almost flagship-level, all at a price that won't break the bank. Its 6.67-inch FHD+ display brings everything to life with clear and vibrant visuals.

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Multitasking is a breeze thanks to the 4GB of RAM, which can be virtually expanded by an additional 2.4GB, ensuring you can switch between apps without any annoying lag. The 128 GB of onboard storage will provide plenty of space for your photos, videos, and apps, and with Android 14, you'll always be up-to-date with the latest features and security updates from Google. 

It's a wise choice for anyone seeking a dependable smartphone packed with features without breaking the bank. It’s so aesthetically pleasing that it won the MUSE Design Award for its cyber-inspired styling. 

The Itel P65 offers the best battery life among other Itel models, thanks to its massive 7,400 mAh battery. As a bonus, the Itel P65 has a unique charging case that doubles as a power bank. The case offers an extra 2400 mAh of battery capacity, extending the phone's battery life by up to 45%.

Price: ₦163,800. Where to Buy: Shop Wayahub.

The Itel A90 is built for everyday life, boasting an IP54 rating that protects against dust, splashes, and accidental drops. Its smooth 90 Hz, 6.6-inch screen makes scrolling and gaming feel responsive, a feature often missing in phones at this price. 

A long-lasting 5,000 mAh battery ensures you can watch videos and chat throughout the day. What truly stands out is Aivana 2.0, itel’s integrated AI assistant capable of reading documents aloud, translating text, and even assisting with WhatsApp calls—all in an affordable package.

Price: ₦89,900. Where to Buy: Shop SLOT

Known as the Gen Z phone, the CITY 100 smartphone blends style and durability with a comfortable design. The DeepSeek AI powers fun features like on-the-fly photo editing and customisable wallpapers, bringing innovative capabilities usually found in more expensive phones. 

A 5,200 mAh battery with 18W fast charging and a four-year battery health guarantee provides lasting power. Additionally, IP64 splash resistance and an infrared blaster for controlling TVs or fans provide practical convenience rarely found in phones within the ₦100k bracket.

Price: ₦110,900. Where to Buy: Shop Pointek.

The Itel A50 and P40 are excellent choices for those new to smartphones or on a tight budget. If you're looking for smoother visuals and better cameras, the A90 is a step up. Power users who need their battery to last all day and want to do more at once will appreciate the P40 and P65. No matter which ITel phone you pick, you'll get dependable performance and long-lasting batteries at an affordable price.