Popular men's shirt label Tzar, has always had a recognisable style and way of showcasing their signature print shirts so the images we were a bit surprised by the designs we saw in their latest campaign.
Popular men's shirt label reveals latest campaign
Popular men's shirt label Tzar, has always had a recognisable style and way of showcasing their signature print shirts.
Tzar ad campaign
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It seems to have been a bit of a departure from their status quo.
Crisp and masculine, the campaign features a Tzar shirt worn, undone by a model who poses against the background of a clear blue sky and desert terrain.
One thing we can say they haven't lost is the masculinity and sexiness they always pass across and this campaign isn't any different.
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It sure had the female folks a little breathless after seeing pictures from the shoot.
See photos in gallery.
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