‘WEAR Ghana’ unveils colourful 2016 'GIGI' Collection

olamide olarewaju

June 2, 2016 11:00 AM

Upcoming Ghanaian brand WearGhana shows off an array of colourful unisex styles for latest collection tagged 'Gigi'.

WearGhana shows off an array of colourful unisex styles for latest collection tagged 'Gigi'.

Tunics, dresses and more accented with tribal prints is presented in vibrant contrasts with male styles including tops over pants slimfit to fit like a glove, matching shorts set with ladies offerings including dresses with asymmetric details, tunics and more.

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Hues like plum, purple, yellow/mustard, teal, white and mixed prints are all featured in the bold and extremely colourful collection.

Dishing on the brand and it's statement styles, “GIGI is a t-shirt with unique statement print details. It’s both dressy and casual. Initially we were torn between presenting it as gents or ladies wear, and then ended up thinking, “why can’t it be both”? A ‘dress shirt’. So we tested the concept for a while and the response was overwhelming” Angorkor co-owner of the brand revealed in the release.

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“At WEARGhana, our aim has always been to help Ghanaians look great at all events, wearing made-in-Ghana outfits. We noticed that while a lot of progress had been made in the formal and semi-formal categories, we really didn’t have worthy alternatives for casual foreign outfits like the polo shirt. And we realized that was a huge market.” the co-founder of the brand Awura Abena also shared about the upcoming brand.

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