Xoxo | Lagos unveils debut campaign with beauty enthusiast/blogger Lola OJ as muse.
The contemporary womenswear brand unveiled an array of colourful looks for their debut campaign featuring trendy pieces modelled by beauty enthusiast and blogger Lola OJ.
The brand tapped Lola OJ as she is the epitome of "cosmopolitan as her edgy style and dare-to-be-different confidence personify the XOXO Woman".
“Our vision for the brand is a fashionable fusion of fun, effortless style and class. From the Carrie blazer dress to the Samantha dress, these outfits will take you from day to night effortlessly, leaving you stylish at all times" the brand revealed about the collection in an accompanying note.
Bardot bodycon dresses will frills details, tuxedo dresses, structured suits with matching pants featuring slits, asymmetric strappy dresses, wrap dresses with ruched detailing, waterfall dusters all made up the trendy pieces in the campaign employing a rich mix of pastel colours and clean cut lines.
Xoxo | Lagos is a contemporary brand conceptualised by sisters, Toluwani and Faidat. For its debut campaign, creative director, Tolu Oyefuga, selected a collection full of fun and affordable cupboard staples.
Photography: Sunmisola Olorunnisola @sunmisola_olorunnisola
Model: Lola Oj @lolaoj
Make Up: Nene Ndukwu @beautyby_nene
Hair: TW Wigs @tw.wigs
Clothing: XOXO | LAGOS @xoxolagos
Creative Direction: The Style Concierge @thestyle_concierge