Star Lager Beer And LASAA Gives Lagosians A Cross Over To Remember

From Star Trek, Nigeria’s biggest and longest running musical tour to Star Mega Jam, a musical event that parades international artistes of repute alongside Nigerian stars, and Star Quest, Nigeria’s only band-based music talent hunt competition, Star is renowned for its use of the music platform to reach out to its target market. No wonder so much buzz was created when it was first announced that Star would be the major sponsor of the first ever Lagos Crossover Concert.

As expected, the Lagos Crossover Festival didn’t fall short of expectations as it ended the outgoing year and ushered in the New Year in a unique and fun filled way. With more than 15 electrifying musical performances from some of the biggest names in the Nigerian music industry, coupled with the dazzling fireworks that heralded the New Year. The concert featured performances from artistes like Tuface Idibia, Iyanya, Olamide, Davido, Banky W, Tiwa Sawage, Omawunmi, D’Prince , MI, Brymo, Dare, W4 and a host of others combined to make the concert a truly worthwhile experience for the audience.

The trio of I.K of the Big Brother Africa fame, Ibrahim Suleiman aka Captain Quest and Oreyi Keyo, who anchored the event ensuring that the Lagos Crossover Concert was a success.

According to Mr. Yusuf Ageni, the Corporate Adviser of Nigerian Breweries Plc., “It’s been quite a year for Nigerians, as well as Star, Nigerian’s premium lager beer. Just as Nigeria is still forging on, in spite of all the challenges she has had to go through, Star is also moving on to greater heights. That was why we decided to partner with Lagos State to say goodbye to the wonderful moments of 2012 and welcome 2013 with a positive outlook."

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