Fourth edition of monthly mixer provides all the fun and laughter

ayodele johnson

April 20, 2018 1:02 AM

Pleasure met with business at the fourth edition of RADP's "Third Thursdays".

A high-spirited mood marked the theme of the fourth edition of RADP "Third Thursdays," hosted by Ringier Africa Digital Publishing (RADP).

The representatives of some growth-driven corporate brands gathered to enjoy a treat of fun offered by RADP and its partners on Thursday, April 19, 2018.

What better way to set the tempo for a casual evening than some upbeat musical experience?

The friends of the company entered a new experience having had exciting bites of doughnuts served by Krispy Kreme, as well as spicy, mouth-watering wings served with pita bread, salsa and guacamole by WingIt. This kicked off delightful conversations between guests.

Hennessy made the gathering more enjoyable with cotton-light drinks mixed by the coolest bartender in Lagos, AY of BarBar Cuts & Cocktails, but refreshment was only the forerunner to the main objective of the event - a desire to nurture a valued relationship between successful brands and Africa's largest content publisher, RADP.

A large turn out of company interests occupied the pent floor of RADP's headquarters in Lekki, Lagos.

Their experiences aptly expressed one of the goals of the evening - to create an ambiance for an interaction able to aid networking.

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Making sure the guests are aware of its commitment to provide efficiency in its service delivery was one of RADP's objectives during the event and as such, this motivated a presentation by Oladipo Idris, a Digital Account Manager at the organization's Digital Marketing department.

His presentation on "The Power of Brand Storytelling" gave the relaxed arrivals an opportunity to bounce off good ideas from an inspiring Carlsberg marketing campaign, used as an example to drive home the importance of creating a qualitative brand awareness.

The gathering reclined into an energized performance by a guest musician, Mr. Awele, who made a good impression on his first meeting with the crowd. His rendition of the song, 'Jungle' inspired more attention from guests who also contributed in making the event a fun-filled outing.

An atmosphere of good vibes extended long into a night which saw the presence of a supportive Mark Slade, RADP's Managing Director, Sales & Operations, who co-hosted with Zubby Emodi and Tunde Kara, the Head of Creative Operations RADP and Head Ringier Play Studio respectively.

As the event came to a close, Taxify further sweetened an already delicious evening by coming through with discounted rides for attendees of the RADP "Third Thursdays."

ayodele johnson