The Urban fashion brand held a press brunch to formally launch the airing of the modelling reality show on TV and online and across media channels while revealing plans for the new season to be set in motion are more deliberate, more tailored to the youth and set to touch lives of contestants even when they don't emerge winner at the competition.

Kinabuti's creative director Caterina Bortolussi had an interactive session with Kemi Akinwotu for FMCB Fleex Account, Tatiana Moussalli DGMD Wazobia TV, Wazobia Max, Cool FM and Wazobia FM. Mannie Essien OAP at Cool FM and Mildred Bagshaw from Imperial Leather and Canoe who all spoke glowingly about the reality competition.

ALSO READ:Kinabuti announces winner for Season 3 of fashion initiative

The presentation for the Dare 2 Dream competition started in July 2016 where contestants were scouted across University of Lagos, University of Calabar and University of Port Harcourt to participate in the competition.

With artistes including 2face, Stephanie Linus, Kelechi Amadi-Obi as mentors in the past editions, the contestants will be taken through different steps and tasks that will see them excel at whatever they set out to achieve.

DGMD Wazobia TV; Tatiana Moussalli revealed the contestants should set goals and work hard noting that even when they don't win, they would be better for it, They should keep working hard, never let go and set goals".

Mildred Bagshaw from Imperial Leather describing the competition as "youth oriented and one that connects with the young" says the contestants should be prepared to "learn, unlearn things that don't work and re-learn things that would make them better".

Kemi Akinwotu from FMCB noted that Dare 2 Dream is "empowering while making the contestants feel better at the end of the day". She shares FCMB came on board the competition as a way of "catering the future of the Nigeria youth and Dare 2Dream campaign is a way to showcase their talents".

ALSO READ:Mai Atafo's ME Collection presentation inspired by Yaba, secondhand clothes was EPIC

CoolFM OAP Mannie Essien who is also a mentor for the new season praises the competition as a "process where people are given the opportunity to learn and get better and be fully equipped" stating "untapped talents make the strong selling point for the Dare 2 Dream competition".

Season 1 contestant Josephine, a 400 level student from UNILAG who has continued to play an active role in the production of the rest of the seasons talks about the perks of the competition as eye opening, empowerment and one that encourages girls to never back down on their dreams.

Dare 2 Dream will air on TV via Africa Magic, Wazobia TV, Wazobia Max. On Cool FM, Wazobia FM and online via the official online partner ,, and