Pulse Movie Review "It's Her Day" is an imaginative and clever comedy movie

"It's her Day" is an entertaining Nollywood movie that deserves to 'sell out' every weekend, break every box office record, and win awards.

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It's Her Day play

It's Her Day

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"The worst love story ever told," they said....

"It's Her Day" is actually the best modern Nollywood comedy movie ever created.

Ever seen a movie poster, trailer and cast, and all you could think of was its premiere date? Exactly! That was the effect of every singular promotional material of the 2016 movie "It's Her Day."

 

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Making comedy films can be very difficult as what makes Mr A laugh would do nothing to make Mr. B smile. There is also always that actor or character trying too hard to make viewers laugh.  Unlike other genres, it is very difficult to keep things fresh in comedy, it takes a lot of talent to achieve that.

On Thursday, September 15, 2016, I got to watch the comedy movie "It's her Day" at an edition of the weekly Nolly Thursdays - which has been described as the new Industry Night" for the Nigerian film industry, geared towards promoting and celebrating Nollywood movies (old and new) in the cinema. The screening room was a full one as people really came out in numbers to meet and greet the cast of the movie, and also see the movie.

"It's her Day" focuses on a soon-to-be wed couple from different backgrounds, who have contrasting ideas of what their wedding day should be like. While the groom-to-be, Victor (Bovi Ugboma) believes a wedding should be simple, the bride-to-be (Nichole) and her family wants a fairy tale wedding with 1020 guests.

"It's Her Day" poster play

"It's Her Day" poster

 

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A hilarious movie, it focuses on the pressure regular people go through to meet up with the joneses fairy tale weddings. From hiring Kelechi Amadi Obi, Davido, Wizkid, Timi Dakolo, Basket Mouth, Julius Agwu, to changing his surname to a more sophisticated one, paying 2Million Naria for a wedding hall, among other hilarious demands from Nichole's family, Victor represents most Nigerian men who are under pressure to deliver a blog worthy engagement and wedding. He also represents an average Nigerian, who finds himself or herself living above means to be recognized or accepted in a society.

Though this may not have been the writer's (Bovi) intention, but the movie also touches domestic violence against men, a topic that is overlooked in Nigeria. The scene where Nichole and her sisters beat up Frank (Amanda Ebeye's boyfriend) was laughed over in the screening way, creating the same reaction it would get if the story of a cheating boyfriend beaten by a girlfriend makes it to blogs. A different reaction would definitely be gotten if the genders were reversed.  Without trying too hard or sounding too serious, an important message was passed in a humorous way - Men are also victims of violence.

 

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"It's Her Day" tells a hilarious story without any form of exaggeration, unrealistic interpretation or scenarios, starring actors like Bovi Ugboma, Ini Dima-Okojie, Amanda Ebeye, Najite Dede, Gregory Ojefua, Omoni Oboli, Shaffy Bello, Thelma Ezeamaka, Femi Durojaiye, Ese Lami George and Toni Tones. The success of the film is dependent on all characters. While every one of the cast delivered a great performance, Najite Bovi, Ini Dima-Okojie, Shaffy Bello and Durojaiye are my best. They delivered hilariously entertaining characters. Without speaking a word, Durojaiye as the butler is one of the best things about the movie.

Visually, the film is an exciting delight with no distracting 'out of this world' shots. The movie is directed by Aniedi Anwah, who obviously knew what he wanted, and worked towards directing the actors to create the intended characters and effect.

From Bayo saying to Omoni Oboli's character, "Can I have your phone number, it will be easier keeping up with you online than on land," to Bovi saying "I am now confused if its a wedding or show that we are doing. It's as if it is Marriage unplugged,"  "It's Her Day" comes with interesting conversations.

 

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The movie also ends on a realistic note. Not an out of this world twist, not a cliffhanger, just a realist end to a realistic story.

There's an honesty to the Victor plight that every kind of viewer can recognize or maybe even relate with. A conventional movie, "It's Her Day" unfolds with so much wit, energy, and visual finesse that presents it as a high-concept film.

Fans of Bovi will undoubtedly check into cinemas to see the comedian's cinema work. Good news is, the movie has enough appeal to retain his fans, and still pull in fresh audience looking for a perfect comedy movie to soothe the feelings that come with the country's current recession in Nigeria.

“It’s Her Day” premieres nationwide in cinemas play

“It’s Her Day” premieres nationwide in cinemas

 

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At the risk of overhyping, "It's Her Day" is an embodiment of comedy,  a beautifully vibrant hilarious  film with more laughs than any comedy I have seen this year or even in a long while, and deserves to 'sell out,' break box office records, and win 'best comedy film/actor/actresses' awards in 2017.

It is a movie worth your time and money, and you would probably kill for it too.

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