Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue.
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What you need to know in advertising today
Everything that you need to know in advertising today.
Twitter CEO Jack Dorsey.
After setting up a cryptic landing page in May for a program dubbed Twitter Timeline Ads that pitched publishers on a new way to make money, the program is now live with some outlets.
The new program places ads into Timelines — or strings of tweets — that these publishers embed into their websites.
Click hereto read more about Twitter's off-platform advertising move.
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