This guy made physical flip-flops out of Trump's contradictory tweets — and he sold out his entire inventory in less than a month

Sam Morrison, a 27-year-old photographer and artist in Los Angeles, started selling flip-flops based on President Donald Trump's contradictory tweets through his website PresidentFlipFlops.com in 2017.
Morrison sold every pair of Trump flip-flops he made in less than a month.
You can see Morrison's process and designs from the limited run below.

Sam Morrison likes to create thought-provoking art.

In high school, he made silk-screen shirts and decks of cards with secret compartments inside. But over the past several years, most of his projects were digital that is, until he had the idea last year to make physical flip-flops out of President Donald Trump's tweets.

"Take a scroll through Donald Trump's 40,000 tweets, and you're sure to catch some contradicting opinions," Morrison told Business Insider over email. "I wanted to highlight this hypocrisy."

Morrison had a full-time job in the advertising industry at the time, but he got to work on producing his flip-flops. He sourced his own materials and printed and packaged every flip-flop by hand.

On September 5, 2017, Sam Morrison started selling his Trump-themed flip-flops through a website called PresidentFlipFlops.com.

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Sam Morrison

Morrison made 1,000 pairs of flip-flops.

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Sam Morrison

He sold every single pair in less than a month.

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Sam Morrison

Despite his marketing budget of $0, his flip-flops went viral anyway, getting coverage from major news outlets like MSNBC, HuffPost, Fortune, and the BBC. They also made the rounds on Twitter and Reddit.

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Sam Morrison

Morrison said he donated 10% of every purchase to the American Civil Liberties Union.

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Sam Morrison

Morrison told Business Insider that the flip-flops were a limited run because of the effort and complexities behind the production.

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Sam Morrison

"The minimum order of raw materials was 1,000 pairs and took two months to ship to me," he said. "I hand-printed all 1,000 pairs with a heat press, packaged and shipped everything myself, so it was a very time-intensive project."

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Sam Morrison

All told, Morrison made three flip-flop designs, based on three sets of contradictory Trump tweets.