What you need to know in advertising today

The lines between mobile and TV are increasingly blurring, with people often juggling the two at the same time. To help advertisers cope, Facebook has released new research on how people respond to video ads in different video environments, ranging from TV to news feeds to social media stories.

The tech giant has put together five different graphs designed to illustrate how long people watch ads for in different formats before they tune out — whether that entails skipping an ad, scrolling ahead, closing whatever app they are using or simply looking at their phones instead of their screens while watching TV.

To read more about the key takeaways,click here.

In other news:

Yahoo's former top media executive thinks he's got an alternative for brands wary of getting burned on the web. Jim Heckman's digital ad startup TheMaven is acquiring the publishing platform HubPages, which Heckman believes will appeal to marketers that have been burned by having their ads end up in dicey corners of the web.

"We currently make too many errors enforcing our policies and preventing misuse of our tools," Zuckerberg said.

Bloomberg Businessweek hires a new editor. Bloomberg Markets magazine editor Joel Weber will take over the company's flagship Businessweek magazine, succeeding current editor Megan Murphy.

The FCC chairman received death threats before canceling his CES appearance.

The Weinstein Company is reportedly close to being sold — here's who's bidding and what they'll likely pay. The firm could reportedly be sold for $500 million.

Twitter has promoted its head of US agency development, Stephanie Prager, to head of global agency development, Adweek reports.Prager says her key areas of focus will be video and helping to develop collaborations between brands on Twitter.

CBS is bringing short clips from “The Late Late Show with James Corden” and “The Late Show with Stephen Colbert” to Facebook Watch, Variety reports. Facebook and aren’t discussing the business terms of their partnership.

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What you need to know in advertising today

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