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Snapchat's latest tool lets users point their cameras at products and buy them on Amazon (SNAP, AMZN)

When Snapchat users spot an item they want more information on, they can point the app’s camera at the product or its barcode, pressing down on the screen until the app recognizes the item. They will then have the option to buy the product from within Snapchat.

  • Snapchat users will soon be able to use the app’s camera to search for products on Amazon through a feature called Visual Search.
  • When Snapchat users spot an item they want more information on, they can point the app’s camera at the product or its barcode, pressing down on the screen until the app recognizes the item.
  • Users will then have the option to purchase the item on Amazon.
  • When Snapchat users spot an item they want more information on, they can point the app’s camera at the product or its barcode, pressing down on the screen until the app recognizes the item.
  • A card will then pop up within the Snapchat app with information from Amazon on the product.
  • Snapchat users can click on the card to purchase the item, or search further.

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