PepsiCo — the food company that makes snacks like Doritos, Cheetos, and Quaker Oats cereal — is looking for alternative protein sources for its products.
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PepsiCo has experimented with mealworm powder for its snacks and drinks (PEP)
PepsiCo, the food giant that makes Cheetos and Doritos, is seeking "novel protein sources." It has already experimented with mealworm powder.
On the open innovation site NineSights, PepsiCo recently posted a request for "new and
The request also mentioned that PepsiCo has already done extensive work with soy, moringa (a protein powder made from dried leaves), duckweed, cricket powder, pea protein, dairy, single cell protein, and
PepsiCo's request may reflect a growing consumer shift away from non-traditional protein sources. US sales of foods with alternative proteins totaled $4.9 billion in 2016, according to the Plant-Based Foods Association. The research firm Markets and Markets predicts that the meat substitutes industry will be worth $5.96 billion by 2022.
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Consumers the world over have embraced a variety of high-protein foods, such as Greek-style yogurt and beef jerky style meat products," PepsiCo's request reads. "Unfortunately, that increased level of protein in the product can negatively impact consumer perceptions by adversely impacting texture, taste, color, etc."
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