Isaac, Taylor and Zac first started performing together as a band back in 1992. Five years later they were household names with their hit single "MMMBop." The three brothers have been recording songs and touring the world ever since, and they've also started their own record label and beer company. We chatted with Hanson about their current tour, how they got into the beer business, and what's next for the trio. Following is a transcript of the video.
Zac: Hi. I'm Zac.
we were just singing. I mean, we were just a vocal group. We had ... we all played piano at some level.
We played a ton of schools. And we were able to sort of be this reflection of potential for kids. That was really the first place we saw screaming girls.
Isaac: Yeah, exactly.
Zac: I think that's why maybe we weren't quite as shocked by it when, you know ...
Taylor: when it happened in a big way.
Zac: ... international stardom came.
They say that you're most likely to meet your significant other at work. And we are a part of that statistic. We all met our wives playing concerts.
Our inspiration was '50s music. Was rock 'n roll. Was looking at young artists who had started in their teens. The Jackson 5 and Chuck Berry ...
Taylor: The Beach Boys.
All: Buddy Holly.
Taylor: The heart of this band is to be creating things. And to be inventing things. And to be excited about the future.
We started a record company, you know, on our third album, before I was twenty years old.
We have put out six major studio albums. We have a global fan base that we still tour with all the time, year after year.
We chose to start a record company, because we could see that there wasn't a future at a major label that was focused on quarterly earnings and sort of stacking stacking artists like assets that they could just trade.
And really the decision in starting a record company was about whether we were invested in our own future, or whether we were going to really just become a commodity.
We set up a distribution deal, built a new team with a new management company, and did a lot of stuff that nobody had any idea how to do.
Five years ago, we started a beer company. Four years ago we started a craft beer and music festival. And really had a passion for craft beer and the culture around craft beer as well.
Isaac: Which I think is one of the more important things really, about the kind of craft beer experience. At least for us in a lot of ways. Besides obviously making quality beer. But the community itself actually felt very similar to the music community.
Taylor: Mmmhops is a title of a beer, not the whole company, but the title of our first beer. And it is definitely one of those, you know, names that's so ridiculous that it just had to be. It had to exist. And it's been fun to share that with people.
The Christmas album has been a long time coming. And ever since the first one, which was received so well ...
Isaac: Back in 1997.
Taylor: Yeah, twenty years ago.
There was a trickle of, "Are you guys gonna make a follow-up?"
People expect to be reflective. To be reminiscent. To go back and be nostalgic. And so they expect to open up the box of things that they loved, and come back to it.
Zac: Certain anniversaries just can't be ignored. And when we reached 25 years this year, it seemed like it was important to kind of stop and look back a little bit more than we normally would.
We decided to do a tour, really talking about the history of the band. You look at it the audience, and you see your peers, and you see their kids, and you see their parents.
Taylor: You know, the future of music is not just this one-way street. Where we send things out, and then people applaud. It's you share music, and you get a response. And then you hear the response. And you hear the interaction between fans. And then you keep trying to create opportunities for that to grow. And, for us, there actually are potentially twenty-five more years or more in our future, if we choose it. And it feels like we're at a place where we can make that choice.