- tax the city's largest corporations to provide more funding to homeless services.
- On Saturday, the gloves came off over Twitter between Zynga chairman and co-founder Mark Pincus and Salesforce CEO Marc Benioff.
- Pincus tweeted: "Prop c is the dumbest, least thought out prop ever."
- Benioff countered by asking: "Mark what’s your plan & what’s your contribution to helping our homeless?"
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Salesforce CEO Marc Benioff got into a Twitter beef with another exec over a controversial measure tackling San Francisco's homelessness crisis (CRM)
As election day approaches, the gloves are coming off for some Silicon Valley execs over the controversial Prop C ballot measure in San Francisco. The latest bout came Saturday between Zynga chairman and co-founder Mark Pincus, and Salesforce CEO Marc Benioff.
As election day approaches, the gloves are coming off for some Silicon Valley execs over the controversial Proposition C, a ballot measure in San Francisco that would
Here's how the conversation went down.
Prop c is the dumbest, leas... @ mark pincus
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Later that night, Benioff responded, setting off a short social media donnybrook.
@markpinc Mark what#emo#s your ... @ Marc Benioff
Some back-of-the-envelope math ensued to better understand how much Salesforce would be paying in taxes under Proposition C — Benioff said it would range between
@fbach4 @OurHomeSF @Benioff... @ mark pincus
The two execs went back and forth: Pincus agreed with Benioff that business gives a new platform to effect change, but like many in opposition to Prop C, he believes there needs to be a better plan in place to fight homelessness in San Francisco.
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@Benioff Clearly i agree wi... @ mark pincus
They eventually reached some kind of impasse. At 10:25 PT, Benioff walked away, revealing his Bitmoji to the world as he slammed the door on Pincus.
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While Benioff's own support for Proposition C is often credited to a direct message conversation with a San Francisco bookstore owner back in September convinced him to back the measure fully, the man himself says it started with a report from the San Francisco city controller's office — though the conversation helped. Either way, Benioff has thrown all of his might behind the Prop C fight, urging fellow executives to back the measure.
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If passed, Prop C would bring in an additional $250 to $300 million annually to help fight homelessness in San Francisco. Mayor Breed and other critics say that the city's homelessness crisis can't be solved by throwing money at it, and that it could make things worse.
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