- Facebook collects data on its users, categorizes their interests, then lists those interests for advertisers.
- According to a new study done by Pew Research Center, most Facebook users do not know the site lists their collected interests for advertisers.
- Of those, half are uncomfortable with how the site categorizes them. Some believe their listed interests do not line up with their personal lives.
- Facebook users can view how the platform categorizes their interests on the "ad preferences" page in settings.
Over the course of the last year, Facebook has fended off accusations from users, civil rights activists, and even lawmakers that it mishandled personal data. In an attempt to smooth it over, CEO Mark Zuckerberg appeared in front of Congress, and Facebook privacy pop-ups began appearing in cities across the world.