ADVERTISEMENT
ADVERTISEMENT

Black Friday seems to have lost its Nigeria shine

With Black Friday less than four days away it appears Nigerians may not be in the mood to shop.

It is seen to be the beginning of the country's biggest festive shopping period ahead of the Christmas holidays since 1952.

Most major retailers open early and longer than their usual closing times to offer promotional sales and discount prices on select products.

Black Friday appeared to gain recognition in  2013 when the first Black Friday sale occurred. This was at a time when eCommerce was starting to appear on the scene and make an impact in the business atmosphere.

ADVERTISEMENT

Nigerian e-commerce players like a large number of countries worldwide have adopted the Black Friday as a marketing technique and also a means of generating an increase in sales.

Upon close observation, ahead of this year's Black Friday on November 24, there has been a thaw in interest from Nigeria's online community.

Based on Google Trends, it can be closely estimated that out of 36 states only 19 had a value of 50 and above.

The remaining 16 states had less than a value of 50 and even a score of 0 which means “Black Friday” was less than 1% as popular as the peak value of 100 in Cross River state.

ADVERTISEMENT

In the top 5 states that show the most search interest in “Black Friday,” only Rivers State is a highly populated state. Other highly populated states like Lagos and Kano showed a lesser search interest in “Black Friday”.

The top five states with high search interest are Sokoto (100), Nasarawa (73), Borno (72), Benue (67) and Ogun State (66).

This may be due to a few factors like average cost of living, population demographics and average income per household. While states like Lagos are believed to be a prime target audience for eCommerce outlets like Jumia and Konga, it seems to be that they may not after all be the biggest buyers of Black Friday sales.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

If you get these 5 messages on Valentine's Day, you are the side piece

If you get these 5 messages on Valentine's Day, you are the side piece

Valentine's Day: 10 perfect Nigerian songs for the Booless

Valentine's Day: 10 perfect Nigerian songs for the Booless

Valentine's Day: 10 timeless Nigerian love songs you should add to your playlist

Valentine's Day: 10 timeless Nigerian love songs you should add to your playlist

Here are foods to avoid during Lent

Here are foods to avoid during Lent

Top 5 coldest countries in the world

Top 5 coldest countries in the world

6 ways to survive the heat season in Nigeria

6 ways to survive the heat season in Nigeria

5 tips for fasting during the days of Lent

5 tips for fasting during the days of Lent

How to celebrate Valentine's Day when you are in a long-distance relationship

How to celebrate Valentine's Day when you are in a long-distance relationship

AFCON 2023: Should Jose Peseiro stay as Super Eagles boss after final loss?

AFCON 2023: Should Jose Peseiro stay as Super Eagles boss after final loss?

ADVERTISEMENT
ADVERTISEMENT