- Here are their top 10 clothing brands.
America's teens have spoken.
On Monday, Piper Jaffray released "Taking Stock With Teens," its semiannual
The survey targeted 6,000 teens across the United States, with an average age of 16.
10. Urban Outfitters
Urban Outfitters has benefited from being at the forefront of a major shift in fashion away from skinny jeans and toward crop tops and high-waisted jeans. In recent earnings calls, Urban Outfitters' management team has called this out as a key reason for its recent growth.
Vans, which is best known for its sneakers, was voted the No. 2 footwear brand among all teens. It also made it into the top 10 list for apparel.
In just over a decade, the brand has grown from being a mostly local Southern California sneaker company to a global powerhouse. It's now the largest brand at VF Corporation, racking up over $3 billion in sales, according to Piper Jaffray.
8. Ralph Lauren
While the overall trend in fashion is skewing toward streetwear brands, Ralph Lauren is still winning over the preppy crowd.
The company crept up the ranks one position as a preferred apparel brand for teens. This was mostly led by male votes.
H&M continues to be a top apparel choice for teens.
The chain, which is known for its cheap and trendy clothing, was considered to be one of the pioneers of the fast-fashion movement. In recent years, it has come under pressure as more nimble online brands have sped up supply-chain times.
4. Forever 21
The company has been doubling down on the US market in recent years and has seen positive results because of this, capturing more market share and reporting 30-40% gains.
Read more about Adidas' growth in Business Insider's recent interview with CEO
2. American Eagle
Victoria's Secret, which owns teen label Pink, has dropped off the top 10 list.
While Nike reigns supreme as the most popular clothing brand among teens, it has lost market share in both the apparel and footwear rankings to rivals Adidas, Vans, and Lululemon.