Victoria's Secret is promising its 'most epic' Black Friday deals ever, but year-round discounting means these special sales have become the norm (LB)

pulse

November 12, 2018 9:58 PM

Victoria's Secret has been leaning on frequent discounts to bring traffic to stores. This Black Friday, it will have even more deals.

Victoria's Secret
Black Friday

Victoria's Secret is promising to offer its "most epic" Black Friday sales ever this year, but constant discounting means that the big shopping day — and the period around it — no longer carry the same weight they once did.

While more deals are expected to come, Victoria's Secret has already announced a string of promotions for the Black Friday season. The deals include 40% off pajamas this week, plus a chance to get a free pair slippers when you purchase a set of pajamas from November 9 through 22.

The retailer is also offering a free $20 reward card with every $40 purchase for the entire month.

These are certainly good deals, but they seem less enticing when you consider that many of Victoria's Secret's items are discounted throughout the year, including some of its core products.

Victoria's Secret has increasingly leaned on promotions to drive traffic to its stores. However, as sales

Victoria's Secret isn't alone here.

But while some retailers say they are using discounts to clear excess inventory, analysts say it is especially concerning to see that Victoria's Secret's deals and discounts extend to its core items. Take panties, for example — they are usually offered at five for $28.50, but are frequently on sale for less than that. This week, you can buy 10 for $35. Earlier this year, Victoria's Secret was offering eight for $28, which works out to be the same price per item.

The Body By Victoria bras, another core product, are also currently on sale for $25 each, down from $54.50.

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