- Tiffany has been a beloved fixture in American culture and society for nearly two centuries, beginning as a fine goods and stationery store in 1837.
- We took a closer look at Tiffany's iconic rise to dominance.
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Tiffany & Co. was just acquired by LVMH in a massive, $16.2 billion deal. Here's how the iconic jewelry chain became one of America's most beloved luxury brands.
Tiffany & Co. made history on Monday after it was purchased by the luxury conglomerate LVMH in a record-breaking $16.2 billion deal.
After nearly two centuries of outfitting America's most stylish and influential figures with bedazzled accoutrements, Tiffany & Co . made history this week when it was purchased by LVMH in its most expensive acquisition to date.
On Monday, the luxury conglomerate announced it had struck a deal to purchase the iconic jeweler for a whopping $16.2 billion. The acquisition marks the culmination of weeks of speculation over whether Tiffany would accept a bid from LVMH, which first made an offer for $14.5 billion earlier this month . The deal is a strategic move by LVMH to better compete against its peers Kering and Richemont in the luxury jewelry category, embedding Tiffany within the company's already robust 75-company umbrella.
Tiffany & Co. has a storied history, beginning as a New York-based stationery and fine goods store in 1837. US presidents have sought out the jeweler over the years, starting with Abraham Lincoln and first lady Mary Todd Lincoln. In 1886 Tiffany & Co. introduced the concept of the diamond engagement ring as we know it today.
Over time, Tiffany & Co. became synonymous with the lavish lifestyles of the Gilded Age. It later evolved to become an integral part of pop culture, with movies like "Breakfast at Tiffany's," as well as a beloved red carpet accessory among Hollywood's elite. Today it has more than 200 stores across the globe and a voracious fan base.
We took a closer look at how Tiffany & Co. became the luxury powerhouse it is today.
Tiffany & Co. was founded in 1837 by 25-year-old Charles Lewis Tiffany and John B. Young. Tiffany used a $1,000 advance from his father to open the store.
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Source: Tiffany & Co.
Tiffany & Co. specialized in silver and was notable for using the 92% pure British standard method of producing its ornate products.
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Heres an early Tiffany & Co. newspaper ad.
The Print Collector/Print Collector/Getty Images
Tiffany began its rise to prominence after becoming the first American company to win the grand prize for silver craftsmanship at the 1867 Paris Worlds Fair.
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Source: Tiffany & Co.
Tiffany continued to garner attention when it acquired the worlds largest yellow diamond in 1878.
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Dubbed the Tiffany diamond, the gem was found in a Kimberley diamond mine in South Africa and was cut from 287.42 carats to 128.54 carats with 82 facets by gemologist Dr. George Frederick Kunz.
Source: Tiffany & Co.
In 1845, Tiffany began publishing the Blue Book, a catalog of the companys most ornate gems and silver.
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Source: Tiffany & Co.
The Blue Book was the first catalog to be distributed across the country and is the origin of Tiffanys signature blue branding.
AP Images/Paul Sakuma
In 1886, Tiffany introduced the concept of the modern diamond engagement ring.
Horst P. Horst/Cond Nast via Getty Images
Source: Tiffany & Co.
Another Vogue model shows off the Tiffany engagement ring.
Horst P. Horst/Cond Nast via Getty Images
By the early 1900s, Tiffany was already beloved among politicians and celebrities alike.
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Franklin Roosevelt purchased a Tiffany engagement ring for Eleanor Roosevelt in 1904. It was quickly becoming a go-to spot for notable high-society families including the Vanderbilts, Astors, and Whitneys.
Source: Tiffany & Co.
Over the next few decades, Tiffany established itself as the "worlds diamond authority," thanks to its introducing shoppers to precious gems from around the world.
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The Fifth Avenue store became a go-to destination in Manhattan.
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Tiffany soon became synonymous with the nations most fashionable women, including famed magazine columnist and editor Diana Vreeland.
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Before long, you couldnt even crack open a magazine without seeing models draped in Tiffany jewelry. Tiffany was everywhere, from the pages of Glamour magazine ...
Sante Forlano/Cond Nast via Getty Images
... to issues of Mademoiselle.
Duane Michals/Cond Nast via Getty Images
Tiffany was also a favorite of First Lady Jackie Kennedy, seen here wearing a Tiffany brooch gifted to her by President John F. Kennedy following the birth of their son.
Leonard McCombe/The LIFE Picture Collection via Getty Images)
The piece was designed by Jean Schlumberger, and today it exists in the Kennedy Library in Boston.
Source: InStyle
Tiffany & Co. further exploded into popular culture with the release of the classic film "Breakfast at Tiffanys" in 1961.
Paramount Pictures
Based on the book by Truman Capote and starring Hollywood icon Audrey Hepburn, "Breakfast at Tiffany's" is a romantic comedy chronicling the life of Manhattan socialite Holly Golightly.
To commemorate the start of filming, Henry B. Platt the great-grandson of founder Charles Lewis Tiffany affixed a Tiffany necklace on Audrey Hepburn.
Paramount/Getty Images
True to its title, "Breakfast at Tiffanys" features several scenes both inside and outside of the store.
Paramount/Getty Images
Tiffany & Co. was also featured in the 1967 thriller "Rosemarys Baby," starring Mia Farrow. In the scene, Farrows character visits Tiffany & Co. to order birth announcement cards.
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In 1967, Tiffany was asked to design the Vince Lombardi Trophy for the NFL Super Bowl. It has created the trophy every year since.
Joe Schildhorn/Patrick McMullan via Getty Images
The next two decades ushered in a wave of fresh designers who each brought their unique flare to jewelry design, including Jean Schlumberger.
Horst P. Horst/Cond Nast via Getty Images
Elsa Peretti joined in the 1970s, bringing "design with an elegant simplicity based on natural forms."
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Source: Tiffany & Co.
Paloma Picasso, the youngest daughter of Pablo Picasso, came to Tiffany in the 1980s and was best known for bold, flashy pieces.
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In the 1980s, Tiffany began to expand into new product areas, including fragrances.
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During the 1990s and leading into the new millennium, Tiffany continued to hold a prominent role in popular culture and American history.
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In 1999, Hillary Rodham Clinton celebrated the release of a new commemorative silver dollar coin designed by Tiffany & Co.
In the 2000s, Tiffany continued to be a staple among fashions elite, including Vogue editor Anna Wintour.
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It also retained its prominence in Hollywood.
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In 2012, Tiffany & Co. celebrated its 175th anniversary.
STEPHANE DE SAKUTIN/AFP via Getty Images
Today, Tiffany & Co. remains beloved by Americans, including Hollywood starlets who are constantly seen wearing Tiffany designs on the red carpet.
Dimitrios Kambouris/Getty Images for Tiffany & Co.
In the modern era, Tiffany has also experimented with new forms of retail, including adding cafes to select stores.
Stefanie Keenan/Getty Images for Tiffany & Co
Additionally, Tiffany has brought on fresh Hollywood faces to rep the brand, including Elle Fanning.
Nicholas Hunt/Getty Images for Tiffany & Co.
Its hard to say what the future holds for Tiffany & Co. under LVMH, but we expect at least another century of greatness for the iconic jeweler.
REUTERS/Arnd Wiegmann
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SEE ALSO: LVMH confirms deal to buy Tiffany for $16.2 billion in its largest acquisition ever
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