Kroger is going after Target and Walmart by expanding a new type of store featuring home goods, clothing, and kitchen appliances.
The store, called Kroger Marketplace, features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, and prepared foods.
The company says Marketplace is one of its "primary growth formats of the future" — in other words, it's expanding rapidly.
We went to three Marketplace stores in the Richmond, Virginia, area to check them out. Here's what we found.
