Coca-Cola buys a kombucha maker as drinkers ditch sugary soda (KO)

pulse

September 18, 2018 4:21 PM

Coca-Cola has acquired Australian kombucha-maker Organic & Raw Trading Co, which produces MOJO kombucha. The purchase of the company marks Coca-Cola's first ever acquisition of a kombucha brand.

Coca-Cola
kombucha-maker

Coca-Cola has acquired a company that makes kombucha, a fermented tea beverage that contains living bacteria.

On Tuesday, the soda giant announced it had acquired Organic & Raw Trading Co., which makes the MOJO brand of Kombucha. The purchase of the maker of MOJO, which is best-known in Australia, marks Coca-Cola's first ever acquisition of a kombucha brand.

Coca-Cola has been increasingly diversifying its portfolio beyond soda beverages in recent years.

In August, the company announced it is taking a minority stake in sports-drink brand BODYARMOR, the beverage giant announced on Tuesday. Other investments includeTopo Chico,a sparkling-water brand, andZico, a coconut-water brand.

The investments come at a time when people are increasingly moving away from sugary sodas.

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