- Burger King
- $6 Classic Meal Deal,
Burger King has a new deal that is eerily similar to a McDonald's offering that launched last month.
On Thursday, Burger King launched its $6 King Box. The bundled deal comes with a choice of entrée (Whopper, Crispy or Spicy Crispy Chicken Sandwich, or three-piece tenders), a small fries, a small drink, and two chocolate chip cookies.
The deals share some distinct similarities to a McDonald's deal launched in early November.
McDonald's $6 Classic Meal Deal includes one entrée, a small fry, a drink or sweet tea of any size, and an apple pie or seasonal pie. Customers can pick from one of four classic entrées: a Quarter Pounder with cheese, a Big Mac, 10-piece McNuggets, or a Filet-O-Fish sandwich.
Basically, Burger King's King Box is the same deal, with some slight swapping-out of desserts and entrées.
The new deal comes at a time when Burger King is doubling down on its rivalry with McDonald's.
On Tuesday, the fast-food chain announced that it was "turning more than 14,000 McDonald's into Burger King restaurants." If customers go within 600 feet of a McDonald's location until December 12, they can order a Whopper for one cent via the revamped Burger King app.
Fast-food chains are rolling out new deals in an effort to win over budget shoppers. doubled down on its value menutold Business Insider the chain was testing new value platforms