One of Amazon's biggest advantages over competitors? It knows when Prime members are moving and wanting new decor and furniture.
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Amazon is using a key advantage to threaten Bed Bath & Beyond and Wayfair (BBBY, AMZN)
Amazon is making a big push into the home decor space. It has a key advantage that could spell trouble for Wayfair and Bed Bath & Beyond.
It's estimated that more than half of US households use Amazon Prime, which costs $99 a year and gets you free 2-day shipping and discounts on certain items.
Bed Bath and Beyond's brick-and-mortar sales have been declining rapidly, and analysts at Morgan Stanley say they don't expect business to get better.
"We think Bed Bath & Beyond is facing a number of challenges," the analysts wrote in a recent note to clients. "It has invested significantly in the past few years to upgrade its omni-channel capabilities. But, its top-line growth has decelerated as traffic to its stores has dwindled pretty rapidly."
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Business has been booming at Wayfair — an e-commerce company that sells furniture and decor — but its success could easily be threatened by Amazon.
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