- Alibaba made
- Watch the video above to find out how this made up holiday was invented and exploded into a billion dollar shopping extravaganza that
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How Alibaba turned a fake holiday into a $25 billion shopping extravaganza that's bigger than Black Friday and Cyber Monday combined
Alibaba, the Chinese e-commerce giant, made $25 billion in just 24 hours on November 11, 2017, thanks to the largest shopping holiday 'Singles Day'.
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The following is a transcript of the video.
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