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Dunkin' is doubling down on fancy espresso, but says it has a key advantage over Starbucks (DNKN)
Dunkin' is revamping its espresso with new machines and a new recipe, but it isn't worried about Starbucks. Here's why.
As part of the rebrand, Dunkin' entirely revamped its espresso, starting with a new recipe. The new espresso blend uses more coffee and less water, The company also i
Dunkin' admits it's behind competitors like Starbucks when it comes to espresso, but says that now is the right time to be reinvesting in its espresso businesses.
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Dan Wheeler, Dunkin's vice president of strategic initiatives, said that more than half of millennials are ordering espresso-based beverages when they choose coffee. And Dunkin' CEO David Hoffmann added that his kids are "graduating from Coolattas to lattes."
"Nobody is waking up wondering where to get a latte, but they're wondering where to get a good latte, fast. That is the point of differentiation," Hoffmann explained.
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