- Black Friday
- According to
- , at least 77 retailers plan to
- According to RetailNext, the number of people visiting stores on Black Friday declined 4.5% in 2017. Meanwhile, online sales on that day were up 16.9% versus the previous year, according to Adobe.
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Black Friday is dead — and constant discounts could be to blame
Black Friday is dead. Costco, TJ Maxx, and Nordstrom have all said they will keep stores closed on Thanksgiving.
Some stores are taking a more relaxed approach to Thanksgiving opening times this year, and it signals that they're losing confidence in Black Friday.
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It seems Black Friday no longer carries the same weight it once did. This is partly because consumers are increasingly shopping for deals online, which means they don't need to waste time lining up in stores for one big day of shopping.
Moreover, consumers are
"It's a little sad. But it's just a sign of the times. It's really the paradigm shift that's occurring. I think retailers understand what's transpiring, and ultimately are doing everything in their power to meet customers' needs."
In some cases, these deals are upstaging Black Friday.
Amazon Prime Day is a good example of this. While it is still a long way from catching up to Black Friday in terms of total sales — Cowen & Co. estimates that Prime Day generated about $1 billion for Amazon in 2017 while e-commerce sales totaled $5.03 billion on Black Friday, according to Adobe — the deals tend to be better on that day, analysts say. According to analysis from BestBlackFriday.com, 77% of Prime Day prices were better than comparable deals offered on Black Friday during 2016 sales.
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This year, Amazon Prime Day prompted c
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