Black Friday deals sold out at stores like Walmart and Target before Friday even began — and people are furious

pulse

November 23, 2018 4:57 AM

Major Black Friday deals, such as the Nintendo Switch and Instant Pot, already sold out before Friday began, infuriating shoppers.

Major Black Friday deals,
Walmart,
hit record highs this year,

Black Friday is starting earlier than ever. And, as a result, some of the biggest deals are selling out before Thanksgiving Day is over.

Wednesday and Thursday — Thanksgiving Day — proved that Black Friday sales begin far before Friday, especially as shoppers move online. Shoppers spent $2.4 billion online on Wednesday, a whopping 31.8% increase from 2017, according to Adobe Analytics data.

By 10 a.m. Thursday morning, shoppers had spent another $406 million online. By 5 p.m., they'd spent $1.75 billion, representing 28.6% growth compared to last year.

And, with massive spending, some of the biggest deals of the holiday season have already sold out.

By Thursday evening, the Nintendo Switch sold out at Target and GameStop, according to BlackFriday.com. Walmart, Target, and GameStop quickly sold out of the PlayStation 4. And, Instant Pot sold out from Walmart and Target.

In some cases, these deals were marketed as doorbusters, and expected to sell out quickly because of their limited quantity. However, for some of the biggest deals to sell out before Friday even began rubbed many shoppers the wrong way.

how tf is the nintendo swit... @ Johnny Yatooma

Well, I went to buy the #Ni... @ John Raizor

Was going to get a Nintendo... @ KillaQueen

To paraphrase one shopper, it is strange to see Black Friday deals sell out on Thursday.

wow i#emo#m literally waiting i... @ imogen