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Amazon is launching a new shopping service that steals a page out of Instagram's playbook (AMZN)
Amazon is testing a new visual way to shop its huge selection. Called Amazon Scout, it's a highly visual page that uses machine learning that might be able to pick your next coffee table.
Amazon has debuted its newest way to shop the site.
Called Amazon Scout, the idea is a hybrid of all visual shopping and discovery. Customers will be given a number of options for products in a few categories, which they can then 'like' or 'dislike' by clicking the thumbs up or down buttons.
The idea is Amazon will get better at serving items to customers that they'll like based on these recommendations. To put it in tech terms, it's using machine learning.
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"Amazon uses imagery from across its robust selection to extract thousands of visual attributes for showing customers a variety of items so they can select their preferences as they go," Amazon said in a statement.
Amazon says Scout is for people who might not know what they want, or don't know how to put into searchable words. The service is currently being tested on Amazon.com/scout and in the Amazon app. It's not being promoted yet.
The new service is limited in scope currently to some visual-focused categories, like furniture, home goods, and women's shoes.
The experience looks like a visual-based services Instagram and Pinterest, which are fast becoming the top places that inspire online purchases. Instagram already allows purchsing from the app, and Facebook is expected to unveil its own standalone Instagram shopping app soon according to a report by the Verge.
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