The female team of the English soccer side Liverpool, Liverpool Ladies FC, have signed a three-year front-of-shirt sponsorship agreement with cosmetics company, Avon.
Liverpool Ladies conclude shirt sponsorship with Avon
The Cosmetics brand becomes first independent sponsor of women's soccer side in English football history.
Established in 1886, Avon deals in women beauty products and has been known for its long history of empowering women around the globe.
For the first time in its history, Avon will become the first female-focused brand to sponsor a premier ladies football team. Through the deal, Avon will also become Liverpool Ladies FC’s principal partner, as well the club’s official Ladies beauty partner.
Until the new deal, the Liverpool Ladies had shared sponsorship with their male counterparts i.e wearing the logo of insurance firm Standard Chartered on their kits.
The deal is to come into effect at the beginning of the forthcoming Women's Super League (WSL) Spring Series, which first match is between Liverpool and Yeovil Town Ladies on SUnday23rd April, 2017.
The Liverpool FC's Managing Director & Chief Commercial Officer, Billy Hogan, expressed satisfaction with the conclusion of the deal.
“We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner."
“Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”
Andrea Slater, General Manager of Avon Uk, said: “Avon’s purpose is to inspire and create a world with more empowered women. This sponsorship aims to inspire women all over the world to drive real change in women’s football – breaking down social barriers, challenging stereotypes, and empowering young girls and women to play the sport that they love.
“This sponsorship is another stride forward in our support for women and one that we’re approaching with whole-hearted commitment as we embark on this new and exciting venture together. The teams and professionals we have spoken to on this journey are truly inspirational women, working together to achieve their goals, and we are very excited to be sponsoring Liverpool Ladies Football Club and supporting the women through all of their future successes.”
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