What it's like inside the new Nutella Cafe, where the menu and decor revolve entirely around the chocolate hazelnut spread

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November 13, 2018 11:22 PM

INSIDER got a sneak peak of the cafe ahead of its opening in New York City, and tried some of its menu items including a Nutella gelato push pop.

Usually, I'm skeptical of Instagram-friendly restaurants, much like Nutella's Chicago location, but I was curious to try it nonetheless.

INSIDER got a sneak peak of the cafe ahead of its grand opening, and tried some of its menu, including a few dishes that are exclusive to its New York City outpost. Scroll on to see what the cafe is like.

When you walk in, the cafe makes no mistake in telling you what it’s about.

Inside, the cafe has a red and white decor, like the label of the spread, with Instagram-friendly displays of Nutella lining the walls. All drinks and dishes at the cafe are made with Nutella, and the cafe even has its own dedicated crepe-making station.

Jars of Nutella and themed accessories are everywhere.

Forget your average grocery store jar of Nutella. At the cafe, I found the spread available in all shapes and sizes, along with Nutella-themed mugs, tumblers, and even dedicated metal Nutella spreaders.

The first dish I tried on the menu was one I made myself.

Then, I tried the Nutella cafe's version of crème brûlée.

Though a simple dish, Nutella's take on the crème brûlée was impressive. The Nutella at the base was a tasty surprise, and complemented the taste and texture of the dessert's silky vanilla cream filling and caramelized surface.

Options like the Nutella Frozen Pop are a fun addition to the menu.

A variety of Nutella-infused drinks are also available.

Overall, the customer experience has been well thought out.

Although I was hesitant at first, after trying some of its menu, the Nutella Cafe won me over — and it might even impress other skeptics of Instagram-friendly restaurants too.

It's earnest, fun, and uses its star ingredient in really creative ways, like its take on the crème brûlée.

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