- Mark Cuban spoke at Business Insider's IGNITION conference Monday afternoon.
- The "Shark Tank" star and Mavericks' owner wasn't there to discuss the show, instead he spoke about Paladin, a startup he backs which pairs up lawyers pro bono with those who can't afford legal aid.
- He didn't mention the ABC show at all and he didn't need to — he let his clothes do all the talking.
- Cuban wore socks with sharks on them. Subtle.
Mark Cuban appeared at Business Insider's IGNITION conference Monday to discuss his latest backing, Paladin, a company designed to pair lawyers with people who can't afford legal aid. (You can read more on Paladin here .)