Gender equality and the wellbeing of working parents are issues that are both firmly on the agenda in 2017, something that 30-something Jamie Leith and James McCrossen are all too aware of.
Meet the 30-year-old 'mannies' promoting male nannying to Parliament and big banks
Meet Jamie Leith and James McCrossen, the "mannies" who are on a mission to shake up the childcare industry.
Leith and
The experienced primary school teachers launched
he agency looks after the children of bankers, architects, and creatives, and is getting more and more calls from people in the advertising industry.
in a north London school teaching as well as mentoring newly qualified teachers. However, his mind is now set on another goal.
"We came into contact with lots of working parents and
The mannies' proposed solution is simple, but ticks a number of boxes.
"The wonder of having an agency side to it is that we have a pool of individuals on our books that we deem suitable for these roles," he said.
As for the companies, the scheme provides the opportunity to use wellness budgets in a meaningful way "instead of just putting a card behind the bar at Christmas," says Leith.
"We see this as a fast track for companies looking to get onto Top 100 lists, as there is nothing similar anywhere in Europe," he said.
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