Martin Luther King's family slams Ram for using his speech to sell trucks in most-hated Super Bowl ad

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February 5, 2018 6:51 PM

Many people are criticizing Ram's Super Bowl ad. Now, Martin Luther King's family is slamming the ad.

Martin Luther King's family is speaking out against Ram's Super Bowl ad, which had a voiceover from a speech the civil rights activist gave 50 years ago.
Many have criticized Ram's decision to use King's speech on service and greatness in order to sell trucks since it aired during the Super Bowl.
The move was criticized by King's family and memorial on Twitter.

Martin Luther King's family has spoken out against Ram's ad that heavily quotes the civil rights activist.

In a tweet, The King Center — a memorial to MLK run by his family — said it did not approve the ad because it's not the entity licensed to do so. King's daughter Bernice retweeted it.

Neither @TheKingCenter nor ... @ The King Center

Sapna Maheshwari at The New York Times reveals that Ram approached King's estate about using King's speech in the ad, which quotes a speech on greatness and service.

"Are MLK's words really being used right now to sell cars?" Nicholas Thompson, the editor of Wired,wrote in a tweeton Sunday night.

Many others chimed in, saying they felt it was inappropriate for Ram to use an iconic civil-rights speech to sell vehicles.

Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

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