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The maker of Marlboro cigarettes is in a bind and can make 2 major deals to dig itself out, analyst says (MO)

Altria could dig itself out of a bind by investing in the marijuana grower Cronos and the e-cigarette startup Juul, according to Cowen analysts.

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  • The cannabis producer
  • Last week, The Wall Street Journal reported that Altria had held talks to take "a significant minority stake" in the e-cigarette startup Juul.
  • These two buyouts "should come as no surprise" because the cigarette maker needs innovations to offset its softer top-line growth, according to Cowen analysts.

no agreement has been reached." And l

Vivien Azer.

  • The cannabis producer Cronos spikes after confirming it has held talks with the Marlboro maker Altria
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