Corporation drops after slashing its full-year revenue forecast

pulse

January 27, 2017 5:31 PM

Starbucks is struggling to deal with the amount of mobile orders coming through its stores.

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8% to 10%, down from its previous estimate of a double-digit rise, Reuters reports. The company also said that visits to its stores in the US were down.

Starbucks is also facing pressure from declining traffic to shopping malls and restaurants, as customer shopping habits change and people increasingly choose to eat at home.

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