- The sneaker giant posted second-quarter revenue of $1.38 billion for the Greater China region, the 17 consecutive quarter of double-digit sales growth.
- Nike's quarterly results beat on both the top and bottom lines, but its sales in China fell a bit short of estimates.
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NIKE: Business is booming in China (NKE)
Nike's leadership is bullish on China and said partnerships with the country's leading digital platforms are driving momentum. The sneaker giant posted second-quarter revenue of $1.38 billion for the Greater China region, the 17 consecutive quarter of double-digit sales growth.
Nike says its relationship with Chinese consumers is "as strong as
The sneaker giant posted revenue of $
"Our fundamentals in China are actually quite sound and strong," said, "We're not seeing any push back from consumers. On the contrary, our relationship and connection to consumers is as strong as it can possibly be."
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Campion added that Nike is driving growth through partnerships with China's leading digital platforms like Tmall and WeChat. Tmall is one of the operated by Chinese e-commerce giant Alibaba, while WeChat is a multi-purpose
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