• Shares fell more than 6% following the results.
  • The stock has been rallying since August 30 — up 18.8% — when Kylie Jenner announced she would sell her cosmetic brand in Ulta Beauty stores during the holiday shopping season.

The cosmetics retailer Ulta Beauty fell as much as 7.05% to $272.27 a share late Thursday after the company reported disappointing guidance.

Here are the key numbers compared to what analysts are expecting according to Bloomberg:

  • Adjusted earnings per share:
  • $2.18
  • Revenue:
  • $1.56 billion
  • Q4 Guidance:

had a buy rating and price target of $335 — 15.5% above where shares were trading Thursday.

Ulta Beauty was up 26.34% this year through Thursday.

Now read:

  • Kylie Jenner saved Ulta Beauty from a brutal earnings report — and catapulted shares to their best level in over a year