Meet BRIAN, Morgan Stanley's concoction of industry attributes that are safest from Amazon's ever-expanding reach.
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MORGAN STANLEY: For an industry to be 'safe from Amazon' it must have one of these 5 traits (AMZN)
Industries with these five attributes are safest from Amazon.
Bezos with a model rocket.
"We introduce a five-factor framework to help investors think about industries' susceptibility to Amazon disruption" said Brian Nowak, an equity analyst, in a note on Wednesday. "We recognize that other hurdles may emerge and that Amazon continues scaling its business and investing harder (in part to overcome some of these factors)."
"That said, at a high level, we see industries' strengths/weaknesses in the following areas materially impacting the pace and potential of Amazon disruption."
Here they are:
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- Bespoke products
- Regulatory hurdles
- Industry/business models
- Attention post-sale
- home improvement
- Nuances
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