Apple remains an aspirational brand across most of the world, except China where the company is losing market share rapidly, according to UBS.
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Apple's getting crushed in China (AAPL)
UBS: "The exception was China, where share was down 17 points YoY as units fell 19%."
"Apple achieved its highest market share in four years in the US, Europe, Japan, and RoW," said a UBS report authored by Steven Milunovich and Benjamin Wilson. "The exception was China, where share was down 17 points YoY as units fell 19%."
Market share in Hong Kong and Taiwan was hit particularly strong, both down 50%.
The analysts used Gartner smartphone shipment data through December for their study of Apple's performance in the "premium phone" market.
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